One council has even claimed to have supervised tea breaks for safety reasons. The tea and biscuit policies were disclosed in a survey about accidents caused by biscuits which was sent out as a joke by a biscuit company. The fictitious ‘British Biscuit Advisory Board’ was created as part of a £3m marketing campaign by Fox’s biscuits.
National televison advertisements and billboards highlighted its campaign to ‘educate the public about responsible biscuit choices and promote safer biscuit eating practices’.
A spoof ‘workplace biscuit risk assessment test’ – written in bureaucratic Health and Safety language – was created and issued to 5,849 council workers across the UK. A total of 813 over-cautious council employees clicked through to the online survey and 437 worried workers actually took the time to complete it.
According to the Royal Society for the Prevention of Accidents, 400 people a year in Britain had to be treated in Accident and Emergency departments for biscuit-related accidents. These included ‘somebody falling over while reaching for a biscuit’, someone slipping on a chocolate biscuit on their stairs and various people choking on biscuits.
However, a spokesman urged councils not to panic about biscuit-related injuries and suggested people should just use common sense.
Mike Driver, Fox’s Marketing Director, said: “We developed the idea of the British Biscuit Advisory Board as a parody of the nation’s obsession with Health and Safety – but we never thought it would be taken quite so seriously.”
A total of 441 primary councils were targeted by the survey. Of the 5,849 workers sent the survey 1,556 were in human resources departments and 516 worked in health and safety.
Big thanks to Lila Das Gupta for making the Commissar aware of this breaking news