They are cookies as special and delicious as their lyrical name implies. The name rolls over the tongue like a twirling dancer.
I seldom have cookies in the house or studio, but October creates a visceral need for me to go out and buy these. Regional to the New York metropolitan area, Mallomars are seasonal delicacies seldom available elsewhere. They are one of the great things about the coming winter. Only available from October to April, popular cookie lore says the chocolate melted during shipping in the warm weather, but most believe it’s a brilliant marketing ploy to keep our addicted cravings high throughout the summer months.
My Mallomar devotion is an experience similar to cookies only baked for certain holidays—they are wound up in my memories of childhood. Sadly the packaging has changed. No longer wrapped in yellow cellophane with a bakery style box, Mallomars still earn my loyalty. Eighteen to a box, these confections of graham cracker, marshmallow and chocolate bring sun to the grey winter weather–a cold season treat with a cult following.
So what’s all the fuss about? The bowler shaped cookie appeals to so many senses that eating just one is impossible. Hard core devotees, including myself when I was younger, have been known to hoard boxes beyond their disappearance in the spring. There are numerous discussions devoted to the proper way to consume a Mallomar—the combined bite or the deconstructed bite? Me, I’m a combined biter—limiting the experience to three cookies at a time, not sharing and carefully closing the box until the next time. Yum, before I know it spring will be around the corner and I’ll have to wait again.